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Home News Western Wisconsin Bicycle Summit
Western Wisconsin Bicycle Summit PDF Print E-mail
Written by Dan Luebke   
Thursday, 04 March 2010 11:30

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On TUESDAY, MARCH 23, 2010 at 5 p.m. the first ever Western Wisconsin Bicycle Summit will be held at the RADISSON CENTER, 200 HARBORVIEW PLAZA, LA CROSSE.

This event will bring together bicyclists from the region - recreational, racers, off road and commuters - plus businesses and government officials to learn how support for bicycling and bicycle infrastructure can benefit the Coulee Region.

The summit it sponsored by local individuals and groups and the Bicycle Federation of Wisconsin to bring together the large regional bicycling community plus government, business and planning entities to learn how support for bicycling can help bring in more tourist dollars, expand job opportunities, improve the health of our citizens and alleviate traffic problems.

Our keynote speaker will be John Burke, CEO of Trek Bicycles, founded and based in Wisconsin, who is a global leader in the bicycling industry. He has spoken around the world on the bicycle as a "simple solution to complex problems."

From 5 to 6:30 p.m., at an open networking time with cash bar, participants are encouraged to learn about the many faces of bicycling in the La Crosse area, bicycle related businesses, planning and plans for bicycle infrastructure and opportunities for involvement at the local, regional, state and national level.

At 6:30, participants will hear from Kevin Hardman, Executive Director of the Bicycle Federation of Wisconsin; and, Hansi Johnson, Midwest Regional Director, of the International Mountain Bicycling Association.

At about 7 p.m., Mr. Burke will give the keynote presentation. A speaker's reception will be held after his talk for anyone wishing to learn more about his company and his advocacy.

For more information, please email Marvin(608-317-4678.) If your business, group or organization would like to table at the networking event, please email Ed.

Bicycling is an increasingly important part of our state's and region's future. A recent study by the Nelson Institute for Environmental Studies, a program of the University of Wisconsin, concluded that recreational cycling in Wisconsin generates $1.5 Billion in economic activity annually (more than that generated by deer hunting.) Bikers from other states generate about $535 million a year.

With state and local bicycling infrastructure in our area and an active bicycling community, with more people concerned about their health and fitness and with more communities seeking ways to generate new economic activity, bicycling is poised to be one of the major solutions to the economic, transportation and health challenges we face today.
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